“If I think about why I share Groupme, it’s not because I’m unlocking a new feature by hitting Fbook like, or even saying something about myself, by displaying my usage. I pass groupme along because it’s a gift i can give to friends that doesn’t cost me anything. Too many viral mechanics focus on rewarding or incentivizing spread before the product has become awesome enough that it is a “gift.” That type of inducement is non-replicable and short term. Rather than chasing the techcrunch company that got 1 million users in 48 hours, especially for early stage companies that are resource constrained, I would argue that early teams should spend all their attention turning their product into a gift.”
— Jordan Cooper
(Source: jordancooper.wordpress.com)
