I’m surprised this hasn’t happened more.
It’ll be interesting to see how companies deal with this sort of namespace collision in the future, especially when a corporate entity (even one as tech-savvy and fluid as O’Reilly) has to deal with an “off-brand” bottom-up use of a “claimed” hashtag like this.
This one wasn’t even intentional (obviously) … I’m curious to see if/how people exploit these sorts of things in the future. Hopefully, not at all. But I’m sure some nozzle somewhere’s working on a way to use hashtag feeds like this as a spam channel.
