In Seth Godin’s post this morning, he talks about how improving the MPG of an SUV (from 10 to 13 MPG) is more effective than DOUBLING the MPG of a Prius (from 50 to 100 MPG). It’s not that I doubted him, but I was curious about how the math would check out. So I ran the numbers.
(Note the talking pad!)
Also, I mention monotask.com in the video. If you haven’t seen that yet, you should check it out.