In Seth Godin’s post this morning, he talks about how improving the MPG of an SUV (from 10 to 13 MPG) is more effective than DOUBLING the MPG of a Prius (from 50 to 100 MPG). It’s not that I doubted him, but I was curious about how the math would check out. So I ran the numbers.

(Note the talking pad!)

Also, I mention in the video. If you haven’t seen that yet, you should check it out.

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