Steve Blank, Four Steps to the Epiphany.
Been reading a chapter here and there. Definitely buy into the core concepts but the book is pretty dry, especially compared to something like Getting Real.
Charlie adds: Could not agree more. The principles are great, but the more time you spend with it, the more you realize that it isn’t any different in content from what you’ll find online at various pro-Customer Development strategy blogs. And it’s relatively expensive. And, as Dan said, dry.
Ultimately, my problem with FSTTE is that it, itself, is a Minimum Viable Product, and he’s never gone back to iterate and make it better. I know he doesn’t see “being an author” as his core competency, but when the book is held aloft as the bible of CD methodologies, refine your product and make it better. (Come to think of it, that’s exactly what 37s did.)
The other day, I discovered a neat … well … I don’t know if it’s an Easter Egg or what. I was using Notational Velocity (as I do all the time now), and I saw a curious menu tab option:
So I tried clicking on a random .PDF that I had on my desktop (a scanned receipt), then held down shift and the command key, and tapped “v” … and I got a new note in Notational Velocity with the text of the PDF. It was as though I’d opened the PDF, selected all the text, copied it, and pasted it into a new note in Notational Velocity. Oh. It also titled the note with the name of the PDF.
I tried it again, with a random text file on my desktop. Worked.
I tried selecting multiple files all at once, and did the same thing, and I got multiple new Notational Velocity notes, all in the same format: titled with the name of the file, with the text pulled right from the file itself into the body of the note.
Again, maybe this is just a standard Apple Thing, but I wasn’t aware of it before this. Wanted to share.